Because the purpose of business is to create a customer, a business has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.
The father of business consulting
To help build and sustain a business, branding (a specialized component of marketing) is used to package and present the entire business in a unique, engaging and memorable way.
Dad and daughter
What's in it for you? Tapping into more than 25 years of global branding experience.
For more than two decades I’ve worked across the globe* with creative, hard-hitting business and marketing teams who were selling something to someone somewhere on the planet.
In each case, branding was the foundation on which messages, products and services were developed and promoted. Consequently I learned early that a good brand makes all the difference to the growth of an organization.
I now share this know-how, ideas, (and mistakes), with smart individuals and driven teams who know what they want from a brand, and where they want to take it, but need a little assistance getting there.
Fabian has a warm and inviting style that transcends multiple business disciplines – with the abilities to draw upon skills, experience, and creativity in a way that target audiences can understand.
Dawn S. | CMO | The Trivalent Group
My approach: Your name is who you say you are. Your brand is what others say about you.
A strong brand is a mix of business acumen, creativity, aesthetics, empathy and gut-feel. It’s the smart combination of these elements that creates trust between an organization and all those it touches. It not easy to achieve—but get it right, and folks want to engage, are delighted when they do, and better still, happy to spread the word.
Of course there is no formula for building a good brand (if there was we’d all be using it) but there are a number of guidelines, principles and hard-learned lessons worth considering.
Fabian helped us explore, prepare, and measure unique marketing messages, that resulted in strong growth for our organization in a challenging and highly technical healthcare space.
Rob T. | Partner | Primordial Inc.
Been there. Done that. Still doing it. Here are just a few with whom I’ve worked.
It’s been some ride. Along the way I’ve promoted healthcare in Africa, lectured on branding in China, marketed toilet paper, aimed high-end Italian furniture at Architects, launched lightweight outdoor equipment, and spent many a day helping innovative engineers translate their ideas into laymen terms—the list goes on.
[He] consistently pushed boundaries and helped everyone think beyond the norm, which positively impacted the results of the entire organization.
Andrew M. | MD |
Americas, Cable & Wireless Worldwide
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