Well seasoned.
Never Stale.
With years of experience – on four continents – in boardrooms, with clients, ad agencies, start-ups, lecture-halls, design-studios and a few unexpected places, I now tap into the learnings, ideas, tips, smarts, opinions, warnings, qualifications, and stuff I’ve learned along the way, and work with leadership and owners of growth-stage [$5–$30M] organizations to help develop business building narrative and stories (and brands).
Having led marketing and branding across four continents, I’ve seen this play out in technology, healthcare, real estate, education, veterinary medicine, and others.
Organizations rarely lose momentum because they lack value. They lose momentum because the market doesn’t fully understand it.
The issue is usually not the product or service, but the brand is shaped, communicated and perceived.
This is what I do: help organizations clarify the narrative that shapes their brand, stories and messaging people recognize, understand, and remember.
