TBD
TBD
Narrative vs. Stories vs. Branding
A narrative is the road map. It defines direction, purpose and value. Stories are the stops along the way, helping people understand and remember that value. A brand is the experience created by the journey .
“When Cicero had finished speaking, the people said, “How well he spoke”; but when Demosthenes had finished speaking, they said, “Let us march.”
Cicero was a storyteller.
Demosthenes was a narrative guy.
Developing your Narrative
A structured methodology
Like all engineering disciplines, Narrative Engineering blends analysis, structured thinking, experience, instinct, and creativity.
